Robi Veltroni

General Manager Roccamare Resort

Hotel manager for the Carattere Toscano group, he has been working in toursim, training and event organisation for forty years. In Maremma, he is the director of the Roccamare Resort in Castiglione della Pescaia and of the Grand Hotel Bastiani in Grosseto.

He started working in hotels in 1979; he has always lived in other people’s journeys. He became specialised in tourism product distribution, web marketing and social media marketing strategies for the promotion of hotel tourism and, for several years, has been dedicating his time to consultancy and training.

He has been involved with the Internet and social media since the early days and, as a Social Media Team organiser, was the official contact person for the BTO 2010 bloggers. Also, in 2010, he coordinated the social media team for BTO of the Islands. He created and coordinated the social media team project for the Capoliveri Grape Festival (2010- 2011), the first in Italy dedicated to tourism.

He was one of the founders of the Progetto WTM Association, the first Italian bloggers’ network, which emerged with the aim of contributing to the development and innovation of the tourism sector by sharing and spreading culture and digital knowledge.

In 2009, he founded Officina Turistica, the tourism marketing blog that is now part of The Data Appeal Company SpA network.