Suspended tents, chic hermitages and design tree houses: when hospitality “makes a destination”

In Inglese\Italiano

According to a study by Wyndham Destinations, 22% of a sample of people interviewed would buy a trip based on its "Insta-worthiness": for the way in which it would appear on the social media.

Therefore, can creative and unconventional hospitality guide tourist flows? We will present a few examples of experiential and unique accommodation facilities that have become a reason to visit a destination.

Cases in which design, creativity and marketing have successfully joined together to intercept a new type of tourist demand and thus replenish their presence at a destination.

From the most spiritual experience of Eremito in the Umbrian hills and the emotion of a tent suspended in the trees, thanks to Tentstile Experience Camp, to the tree houses of Treehotel: we will tell you some of the most interesting success stories in the new sphere of accommodation.

BTO2020 | Tende sospese, eremi chic e case di design sugli alberi


Marcello Murzilli Founder & GM Eremito
Kent Lindvall Founder and marketing manager Tree Hotel
Alex Shirley-Smith Co-founder Tentsile Experience Camps
Paolo Scoglio CEO and Founder THE NEST
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