According to a study by Wyndham Destinations, 22% of a sample of people interviewed would buy a trip based on its "Insta-worthiness": for the way in which it would appear on the social media.
Therefore, can creative and unconventional hospitality guide tourist flows? We will present a few examples of experiential and unique accommodation facilities that have become a reason to visit a destination.
Cases in which design, creativity and marketing have successfully joined together to intercept a new type of tourist demand and thus replenish their presence at a destination.
From the most spiritual experience of Eremito in the Umbrian hills and the emotion of a tent suspended in the trees, thanks to Tentstile Experience Camp, to the tree houses of Treehotel: we will tell you some of the most interesting success stories in the new sphere of accommodation.