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BTO11 | RIGHT HERE, RIGHT NOW.
DAY ONE - MARCH 20TH 2019, WEDNESDAY
“Man can only think what he can say” (Epicurus).
The questions are only apparently trivial, while the theme is central.
If you are not definable and you are not measurable, you risk being non-existent… Read more »
With Netcomm and Nielsen, we take stock of the state of the art of the main investment activities on the web to make travel companies and destinations understand where to intercept the digital traveller… Read more »
How to identify KPIs in your data analytics and read them as insights, then make decisions based on them… Read more »
Metasearch engines have grown exponentially over the past few years and reached maturity in 2018. Today, they represent an essential marketing and distribution tool for every hotel.
This panel will provide a complete vision of the current market, the pros and cons of each Metasearch engine and a vision of the technological platforms connected to all….. Read more »
Bibione, with its 9 km of beaches, is one of the most highly frequented Italian seaside resorts, with almost six million visitors every year.
It has always been designed as an offer for all, combining the utmost respect for the environment with a high quality tourism proposal suited to different types of users.
Over time, it….. Read more »
Open Systems: reflecting on the technological transformation that is affecting the hospitality world and some thoughts on avoiding bad choices.
Product Presentation by 5stelle*.. Read more »
How to identify your typical customer and build a coherent and effective content marketing strategy, to be developed in the most appropriate formats and channels… Read more »
Focus on some of the most innovative food and wine tourism strategies and the most advanced experiences in the use of technology and digital tools by the destinations and their supply chains (restaurants, hotels, chefs, producers and guides).
We will ask ourselves which direction the technology is taking and which segments can be applied, as well as what its added value is in promotion and more.
Will holiday rentals reach a higher level of service digitisation than more traditional accommodation?
How is the Italian host market equipping itself, from the most traditional hosting services to property managers?
A journey through the services and processes of non-hotel accommodation, from an increasingly global and scalable perspective… Read more »
Demonstrating, also through the use of concrete cases, that AI is a valid support for getting to know and predicting the behaviour of tourists (behavioural knowledge), optimising customer service and developing conversational commerce systems… Read more »
Research is becoming increasingly vertical and metasearch engine campaigns are starting to become accessible to the majority.
How do you rethink your own adv keywords strategy in light of this and which differences need to be taken into consideration? What is most useful?.. Read more »
From a one nights stand to a long-lasting marriage.
Join us to discover how to build a strong, personalized relationship with your client, through the optimal use of data.
Presentation by TravelClick.. Read more »
Conversational AI, such as chatbots and voice user interface (VUI), may not be yet perfect technologies but they are definitely more than real and, even more important, they are constantly perfecting and they are learning from us… humans. Big firms like Google and Amazon are also betting tons of billions on them.
But how did it go so far in the hospitality? Chatbots have been tested since a while, voice assistants in-room are just at the beginning.
Nice-to-have things or could these new channels become the preferred way for hotel guests to address questions, give commands, share complains and even making reservations?
Some international hotel chains and agencies have already invested time, money and resources on it and they will share outcomes, findings and even their "epic fails".
Each day, travel magazines receive an average of 80 press releases, of which only around 2% are actually used and published.
The press releases are about products, services, experiences and destinations, all looking to use the media (paper and digital) to reach the right target, arouse interest and appear memorable and recognisable in the eyes of….. Read more »
The challanges of the Tuscany governance in relation to innovation in the tourism offer.
.. Read more »
How are offer and behaviour changing thanks to digitalisation and the most advanced innovation?
Keynote Euro Beinat
Machine Intelligence and the growth of physical platforms
After the digital platforms that we all know (for example: social media and reviews) that have become widespread to the maximum level and with selective saturation, Physical….. Read more »
Find out how to increase the profits of your hotel by selling products and services through effective marketing automation strategies.
Presentation by Evols Gruppo TeamSystem.. Read more »
How to increase direct bookings by taking advantage of the competitive advantages of using a Guest Reservation Manager that is perfectly integrated into the hotel’s technological ecosystem.
Presentation by Booking Expert.. Read more »
WI-FI Hotel: Wi-Fi and Marketing Automation at work in the hospitality industry
How to generate more revenue and get a better online reputation… automatically. During the seminar we will find out the 4 features of any hotel WiFi system that generally go unnoticed, that can be exploited to generate additional revenue up to thousand Euro per….. Read more »
In an evolving hospitality’s scenario, with new technologies, sources of information and of sharing, are exponentially growing data on the customer, on his purchase preferences and habits.
The reading and management of these information becomes increasingly crucial.
Based on a true story, we will turn the floor directly to those who take care of hospitality day….. Read more »
Martin Verdon-Roe TripAdvisor
The presence of “phantom” OTAs in metasearches, with rates that are often way below the parity rate, produces conflicts and complexities in the commercial policies that appear to affect mainly hotels.
All this creates chaos in a hotel’s pricing strategies and loss of credibility by the hotel.
How to solve or limit the problem?.. Read more »
The method for optimising the rate of conversion of a website by managing the 5 phases of the purchasing process.
The website taken apart, revolutionised and rewritten.
The Showcase Website is dead… long live the Conversion Website… Read more »
The perfect equation: guest satisfaction (and that of employees…), reputation and turnover.
How to turn your hotel into a “Smart hotel”, where technology (High Tech) and people (High Touch) are perfectly balanced, in order to have happy guests, who come back and speak well of us, increasing the value of the brand and of the turnover…… Read more »
Managing destinations in a “smart” way means tackling innovative management models that are capable of generating effective service integrations.
The Internet can simplify relationship models and provide data and tools capable of making territorial governments increasingly intelligent and responsive.
Thanks to some examples of good practices, let’s reflect upon the relationship between governance and digitalisation of….. Read more »
SEO auditing, SEO+UX, SEO landing pages/mobile SEO.
More advanced tools. After an introduction by Luca Bove on Google Maps marketing for Hotels, Marco Volpe will talk about how to do Search Engine Optimisation for tourism, which goes far beyond title, meta and link building.
In order to intercept the conscious demand of a potential guest, you….. Read more »
Technical training and learning systems, the digital revolution in the continuous development of skills.
Innovative training and promotion models, including e-learning, blended learning, bite-size training with focus on embracing new markets.
Presenting a continuous training model for employees of companies in the sector capable of contributing to the innovation of processes and products; promoting collaboration between….. Read more »
How can a citizen, fond of his territory, intercept market niches similar to his interests and effectively promote his land even on the other side of the world, generating a result in terms of (destination) awareness and above all income?
Let’s talk with the players of the blog www.fvglivexperience.it, two years after its launch, about the….. Read more »
How do I plan a digital marketing budget for a hotel, looking for the best balance between OTA and direct marketing? Models for tracking digital performance for hotels.. Read more »
In a world where travelers are more and more sophisticated and informed, it is important that your hotel focus its attention to the guest.
Take part in the SiteMinder discussion to understand what your customers want and the strategies you can use to get closer to them.
SiteMinder’s Product presentation.. Read more »
The rapid digital evolution has also involved the catering sector, which is becoming increasingly smart, on both the demand side and on supply side.
Habits change and so do restaurants, on the wave of a practice that is now extremely widespread in the USA and in other countries, as they are booked more and more frequently….. Read more »
In the coming years, the tourism experience will become richer and completely revolutionized in all its aspects, as new technology and devices offer us the chance to interact with our surroundings.
The Internet of Things and wearables are now firmly established in many sectors (from home automation to biometric fitness sensors), and new experiments are already….. Read more »
In the aftermath of the Marriot Starwood data theft, this is an increasingly hot and interesting topic… Read more »
Let’s talk about Umbria Jazz: rewinding everything that the Festival has hosted since 1973 is like taking a trip into the history of Jazz and, for many, it means bringing back personal memories and unforgettable emotions.
How is this community, which identifies itself in this annual appointment and loving it madly, held together?
What strategy should….. Read more »
A seminar focused on what is called "the biggest issue in hotel distribution in 2019". We will analyze different distribution strategies and explore new way to increase direct sales, through predictive advertising campaigns leveraged by user generated insights.
In this convention we’ll go through some of the most interesting tech & strategy trends in on-line hospitality….. Read more »
One of every two users chooses their hotel on their mobile and is also learning to purchase their holiday on their mobile, the performance of which is now excellent.
That’s why we must never lower our guard, especially at this moment in time.
Starting with the data from the Bookassist observatory and with the contribution of Travel Tripper, it is clear that the perfect time to invest is now.
VIP influencers, brand ambassadors, or just normal people? Communities or individual content producers?
How to identify the right people to give voice, body and soul to tourism brands, influence consumer choices and improve turnover.
Strategies, metrics, budgets and measurement tools to offer a down to earth approach to influencer marketing… Read more »
Paolo Grigolli and Pietro Beritelli – Why a Destination Strategy? The Trentino case
Luca D’ Angelo – From flows to design experience: the creation of the Paganella Bike Destination.
Sabrina Pesarini – From the product to the content to the customer: Trentino’s digital strategy… Read more »
A Keynote by Roberta Garibaldi on a set of case histories collected around the world, from New Zealand to Argentina.
With examples of the application of VR, robotics, holograms, biometrics, chatbots, … at food tourism locations… Read more »
Properties management for short periods its complex and takes huge efforts an Labour, espycially because of the high guests rotation and all the burocracy attempts, the results that needs hope cost of management and time efforts.
OK HOME is an innovative system ,the only system who can remotely control your property without any fisical human presence….. Read more »
Are you sure that the best idea is to completely delegate your online reservations to third parties?
An efficient brand awareness strategy can help you get a considerable amount of reservations directly to your website. Through data analysis you can get all the information you need to create the right message for the right audience, at….. Read more »
How the destiny of a destination changes.
Is Matera 2019 a turning point for the entire region?
What Basilicata will become in 2020?
Ideas and activities, including reputation, collection and analysis of online and offline data… Read more »
.. Read more »
Over the next few years, China will become the number one tourist destination in the world, overtaking Europe and, at the same time, it is one of the world leaders in digital innovation.
Together, we will explore how Chinese demand is changing, how the internal tourism system is being organised and what strategies Italy can put in place to become increasingly attractive to the millions of travellers who arrive and will continue to arrive from this great country.
End-to-end technologies in tourism and multi-product sales, such as the online sales system for airlines and agencies.
Explain the implications for the tourism business in the new distribution modes (everyone can potentially sell everything). What can already be done. Will the intermediation system be jeopardised?.. Read more »
The "intelligent" management of a destination emerges as a priority chosen by territorial governance through careful planning.
What choices have the Milan and Bologna municipal authorities made to confirm their smart vocation and how can the integration of the price policies of accommodation businesses influence the competitiveness of a tourist destination?.. Read more »
After an introduction by Luca Bove on Google Maps Marketing for Tourist Destinations, Alessandro Binello will talk about Search Engines for Destinations: tips and strategies to optimise presence and mistakes to avoid… Read more »
The occasion is the release of the first volume of the series dedicated to digital communication for the travel and hospitality sector by Ulrico Hoepli Editore, the historic Milanese publishing house: DMT – Digital Marketing Tourism and the book is "Digital Marketing Extra Alberghiero” (Non-Hotel Accommodation Digital Marketing), written by Domenico Palladino, editor in chief of….. Read more »