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BTO11 | RIGHT HERE, RIGHT NOW.
DAY ONE - MARCH 20TH 2019, WEDNESDAY
“Man can only think what he can say” (Epicurus).
The questions are only apparently trivial, while the theme is central.
If you are not definable and you are not measurable, you risk being non-existent… Read more »
With Netcomm and Nielsen, we take stock of the state of the art of the main investment activities on the web to make travel companies and destinations understand where to intercept the digital traveller… Read more »
How to identify KPIs in your data analytics and read them as insights, then make decisions based on them… Read more »
Metasearch engines have grown exponentially over the past few years and reached maturity in 2018. Today, they represent an essential marketing and distribution tool for every hotel.
This panel will provide a complete vision of the current market, the pros and cons of each Metasearch engine and a vision of the technological platforms connected to all….. Read more »
Bibione, with its 9 km of beaches, is one of the most highly frequented Italian seaside resorts, with almost six million visitors every year.
It has always been designed as an offer for all, combining the utmost respect for the environment with a high quality tourism proposal suited to different types of users.
Over time, it….. Read more »
Open Systems: reflecting on the technological transformation that is affecting the hospitality world and some thoughts on avoiding bad choices.
Product Presentation by 5stelle*.. Read more »
How to identify your typical customer and build a coherent and effective content marketing strategy, to be developed in the most appropriate formats and channels… Read more »
Focus on some of the most innovative food and wine tourism strategies and the most advanced experiences in the use of technology and digital tools by the destinations and their supply chains (restaurants, hotels, chefs, producers and guides).
We will ask ourselves which direction the technology is taking and which segments can be applied, as well as what its added value is in promotion and more.
Will holiday rentals reach a higher level of service digitisation than more traditional accommodation?
How is the Italian host market equipping itself, from the most traditional hosting services to property managers?
A journey through the services and processes of non-hotel accommodation, from an increasingly global and scalable perspective… Read more »
Demonstrating, also through the use of concrete cases, that AI is a valid support for getting to know and predicting the behaviour of tourists (behavioural knowledge), optimising customer service and developing conversational commerce systems… Read more »
Research is becoming increasingly vertical and metasearch engine campaigns are starting to become accessible to the majority.
How do you rethink your own adv keywords strategy in light of this and which differences need to be taken into consideration? What is most useful?.. Read more »
From a one nights stand to a long-lasting marriage.
Join us to discover how to build a strong, personalized relationship with your client, through the optimal use of data.
Presentation by TravelClick.. Read more »
Conversational AI, such as chatbots and voice user interface (VUI), may not be yet perfect technologies but they are definitely more than real and, even more important, they are constantly perfecting and they are learning from us… humans. Big firms like Google and Amazon are also betting tons of billions on them.
But how did it go so far in the hospitality? Chatbots have been tested since a while, voice assistants in-room are just at the beginning.
Nice-to-have things or could these new channels become the preferred way for hotel guests to address questions, give commands, share complains and even making reservations?
Some international hotel chains and agencies have already invested time, money and resources on it and they will share outcomes, findings and even their "epic fails".
Each day, travel magazines receive an average of 80 press releases, of which only around 2% are actually used and published.
The press releases are about products, services, experiences and destinations, all looking to use the media (paper and digital) to reach the right target, arouse interest and appear memorable and recognisable in the eyes of….. Read more »
The challanges of the Tuscany governance in relation to innovation in the tourism offer.
.. Read more »
How are offer and behaviour changing thanks to digitalisation and the most advanced innovation?
Keynote Euro Beinat
Machine Intelligence and the growth of physical platforms
After the digital platforms that we all know (for example: social media and reviews) that have become widespread to the maximum level and with selective saturation, Physical….. Read more »
Find out how to increase the profits of your hotel by selling products and services through effective marketing automation strategies.
Presentation by Evols Gruppo TeamSystem.. Read more »
How to increase direct bookings by taking advantage of the competitive advantages of using a Guest Reservation Manager that is perfectly integrated into the hotel’s technological ecosystem.
Presentation by Booking Expert.. Read more »
WI-FI Hotel: Wi-Fi and Marketing Automation at work in the hospitality industry
How to generate more revenue and get a better online reputation… automatically. During the seminar we will find out the 4 features of any hotel WiFi system that generally go unnoticed, that can be exploited to generate additional revenue up to thousand Euro per….. Read more »
In an evolving hospitality’s scenario, with new technologies, sources of information and of sharing, are exponentially growing data on the customer, on his purchase preferences and habits.
The reading and management of these information becomes increasingly crucial.
Based on a true story, we will turn the floor directly to those who take care of hospitality day….. Read more »
Martin Verdon-Roe TripAdvisor
The presence of “phantom” OTAs in metasearches, with rates that are often way below the parity rate, produces conflicts and complexities in the commercial policies that appear to affect mainly hotels.
All this creates chaos in a hotel’s pricing strategies and loss of credibility by the hotel.
How to solve or limit the problem?.. Read more »
The method for optimising the rate of conversion of a website by managing the 5 phases of the purchasing process.
The website taken apart, revolutionised and rewritten.
The Showcase Website is dead… long live the Conversion Website… Read more »
The perfect equation: guest satisfaction (and that of employees…), reputation and turnover.
How to turn your hotel into a “Smart hotel”, where technology (High Tech) and people (High Touch) are perfectly balanced, in order to have happy guests, who come back and speak well of us, increasing the value of the brand and of the turnover…… Read more »
Managing destinations in a “smart” way means tackling innovative management models that are capable of generating effective service integrations.
The Internet can simplify relationship models and provide data and tools capable of making territorial governments increasingly intelligent and responsive.
Thanks to some examples of good practices, let’s reflect upon the relationship between governance and digitalisation of….. Read more »
SEO auditing, SEO+UX, SEO landing pages/mobile SEO.
More advanced tools. After an introduction by Luca Bove on Google Maps marketing for Hotels, Marco Volpe will talk about how to do Search Engine Optimisation for tourism, which goes far beyond title, meta and link building.
In order to intercept the conscious demand of a potential guest, you….. Read more »
Technical training and learning systems, the digital revolution in the continuous development of skills.
Innovative training and promotion models, including e-learning, blended learning, bite-size training with focus on embracing new markets.
Presenting a continuous training model for employees of companies in the sector capable of contributing to the innovation of processes and products; promoting collaboration between….. Read more »
How can a citizen, fond of his territory, intercept market niches similar to his interests and effectively promote his land even on the other side of the world, generating a result in terms of (destination) awareness and above all income?
Let’s talk with the players of the blog www.fvglivexperience.it, two years after its launch, about the….. Read more »
How do I plan a digital marketing budget for a hotel, looking for the best balance between OTA and direct marketing? Models for tracking digital performance for hotels.. Read more »
In a world where travelers are more and more sophisticated and informed, it is important that your hotel focus its attention to the guest.
Take part in the SiteMinder discussion to understand what your customers want and the strategies you can use to get closer to them.
SiteMinder’s Product presentation.. Read more »
The rapid digital evolution has also involved the catering sector, which is becoming increasingly smart, on both the demand side and on supply side.
Habits change and so do restaurants, on the wave of a practice that is now extremely widespread in the USA and in other countries, as they are booked more and more frequently….. Read more »
In the coming years, the tourism experience will become richer and completely revolutionized in all its aspects, as new technology and devices offer us the chance to interact with our surroundings.
The Internet of Things and wearables are now firmly established in many sectors (from home automation to biometric fitness sensors), and new experiments are already….. Read more »
In the aftermath of the Marriot Starwood data theft, this is an increasingly hot and interesting topic… Read more »
Let’s talk about Umbria Jazz: rewinding everything that the Festival has hosted since 1973 is like taking a trip into the history of Jazz and, for many, it means bringing back personal memories and unforgettable emotions.
How is this community, which identifies itself in this annual appointment and loving it madly, held together?
What strategy should….. Read more »
A seminar focused on what is called "the biggest issue in hotel distribution in 2019". We will analyze different distribution strategies and explore new way to increase direct sales, through predictive advertising campaigns leveraged by user generated insights.
In this convention we’ll go through some of the most interesting tech & strategy trends in on-line hospitality….. Read more »
One of every two users chooses their hotel on their mobile and is also learning to purchase their holiday on their mobile, the performance of which is now excellent.
That’s why we must never lower our guard, especially at this moment in time.
Starting with the data from the Bookassist observatory and with the contribution of Travel Tripper, it is clear that the perfect time to invest is now.
VIP influencers, brand ambassadors, or just normal people? Communities or individual content producers?
How to identify the right people to give voice, body and soul to tourism brands, influence consumer choices and improve turnover.
Strategies, metrics, budgets and measurement tools to offer a down to earth approach to influencer marketing… Read more »
Paolo Grigolli and Pietro Beritelli – Why a Destination Strategy? The Trentino case
Luca D’ Angelo – From flows to design experience: the creation of the Paganella Bike Destination.
Sabrina Pesarini – From the product to the content to the customer: Trentino’s digital strategy… Read more »
A Keynote by Roberta Garibaldi on a set of case histories collected around the world, from New Zealand to Argentina.
With examples of the application of VR, robotics, holograms, biometrics, chatbots, … at food tourism locations… Read more »
Properties management for short periods its complex and takes huge efforts an Labour, espycially because of the high guests rotation and all the burocracy attempts, the results that needs hope cost of management and time efforts.
OK HOME is an innovative system ,the only system who can remotely control your property without any fisical human presence….. Read more »
Are you sure that the best idea is to completely delegate your online reservations to third parties?
An efficient brand awareness strategy can help you get a considerable amount of reservations directly to your website. Through data analysis you can get all the information you need to create the right message for the right audience, at….. Read more »
How the destiny of a destination changes.
Is Matera 2019 a turning point for the entire region?
What Basilicata will become in 2020?
Ideas and activities, including reputation, collection and analysis of online and offline data… Read more »
.. Read more »
Over the next few years, China will become the number one tourist destination in the world, overtaking Europe and, at the same time, it is one of the world leaders in digital innovation.
Together, we will explore how Chinese demand is changing, how the internal tourism system is being organised and what strategies Italy can put in place to become increasingly attractive to the millions of travellers who arrive and will continue to arrive from this great country.
End-to-end technologies in tourism and multi-product sales, such as the online sales system for airlines and agencies.
Explain the implications for the tourism business in the new distribution modes (everyone can potentially sell everything). What can already be done. Will the intermediation system be jeopardised?.. Read more »
The "intelligent" management of a destination emerges as a priority chosen by territorial governance through careful planning.
What choices have the Milan and Bologna municipal authorities made to confirm their smart vocation and how can the integration of the price policies of accommodation businesses influence the competitiveness of a tourist destination?.. Read more »
After an introduction by Luca Bove on Google Maps Marketing for Tourist Destinations, Alessandro Binello will talk about Search Engines for Destinations: tips and strategies to optimise presence and mistakes to avoid… Read more »
The occasion is the release of the first volume of the series dedicated to digital communication for the travel and hospitality sector by Ulrico Hoepli Editore, the historic Milanese publishing house: DMT – Digital Marketing Tourism and the book is "Digital Marketing Extra Alberghiero” (Non-Hotel Accommodation Digital Marketing), written by Domenico Palladino, editor in chief of….. Read more »
BTO11 | RIGHT HERE, RIGHT NOW.
DAY TWO - MARCH 21ST 2019, THURSDAY
The number of tourists is constantly increasing all over the world. The wish list (of destinations) always stays (more or less) the same.
This simple fact is risks creating problems for the most popular tourist destinations. Pavements always crowded. Overloaded means of transport. Long queues outside museums. Urban solid waste collection systems on the verge of collapse. Higher and higher rental costs. Old town centres abandoned by residents.
But is this really so? Is tourism itself a problem or is it the management of public services that must find new formulas? In this panel, we will try to answer these questions and show how new technologies help, concretely, to make destinations more sustainable. It all starts by knowing your visitors well, knowing when they arrive and how they behave.
It can be done and we will show you how.
With Danilo Beltrante, we will explore the great variety that the Extramura sector is made up of.
From the single rented property to generate a supplementary income, to Franchising of holiday homes.
There really is a place and an opportunity for everyone. Together, we will discover ways of working professionally and making a profit in this….. Read more »
The Matera 2019 programme avails itself of a Passport, to be used throughout this year, in order to allow everyone, including the local community and temporary citizens/tourists, to feel that they are a part of this great cultural workshop.
The cost of the Passport has been set at 19 euro and it will provide access to….. Read more »
Booking.com, CISET and NeuroWebDesign together, to examine in depth the theme of user experience and the best neuromarketing techniques that allow us to optimise a website.
Together, we will analyse all the typical steps in the purchasing process, highlighting the emotional involvement of the user and how to detect it in a scientific way.
Texts and….. Read more »
Women and Tourism to stir emotions, digitalise and not only in the 21st Century – Shape, grow and innovate. The Project consists of describing the reality of women in the Tourism sector, how they provide and how they receive hospitality.
What are the developments in the world of tourism for women, both in the business environment….. Read more »
Una panoramica sulle iniziative in corso in ambito “promozione turistica digitale” dal Dipartimento Turismo, Cultura e Paesaggio della Regione Abruzzo (anche) per accelerare il processo di digitalizzazione nella promozione del territorio e dell’offerta turistica abruzzese: le leve dell’interazione e della cooperazione applicativa con piattaforme integrative satellite (Portale Cultura, Abruzzo Film Commission) al servizio dell’integrazione completa ed….. Read more »
In the hotel industry the fine line between online selling and conventional requests becomes more gray.
Discover how to turn your communication needs into opportunities for sale.
Google has changed online sales dynamic by setting the focus on visibility as a service against remuneration.
However, there is still a corner left where to dialogue with all….. Read more »
The increase in booking channels available to customers and touch points with the hotel, together with the diffusion of management software generally not well integrated, determine the existence of data silos potentially rich in information, such as inaccessible diamond mines and difficult to exploit.
However, the right management and business intelligence methods and tools allow to….. Read more »
They say that 2019 will be the year in which many of the blockchain initiatives will emerge from their testing phase and take shape.
Yet some doubts still remain, concerning the costs vs. the benefits of adopting this technology, its multiple fields of application and whether or not tourism is the most appropriate industry for this decentralized model and tends to be the safest for conceiving and using registers and contracts.
Whether it is the traceability of a booking, the ID of a passenger or a piece of baggage, just like a transnational payment, the blockchain makes the exchange of a chain of information possible and accessible to everyone, with numerous advantages for the traveller as well as for the tour operator.
Will this really be the year in which the tourist marketplace finds a designated use of the blockchain?
What form is it taking in this industry of ours? We are discussing this with some of the most committed players on this front.
The narration of food and wine has changed a great deal in recent years.
How much can the new way of talking about (food storytelling) drive tourism?
How much does communication concerning food & travel via the web and social media affect behaviour, imagination and purchasing decisions?
We will talk about this with experts, bloggers and….. Read more »
What happens if you publish or purchase fake reviews? Ruling by the Court of Lecce confirms that this action amounts to a criminal offence. Let’s do some summing up… Read more »
A tool as powerful as underestimated.
Find out how to turn it into a business source for your hotel using few simple steps.
Presentation by Evols Gruppo TeamSystem.. Read more »
Puglia Travel Flavour is the creative partnership project designed by Pugliapromozione together with Expedia.
Choose your ideal menu, explore the territories in Puglia with emotional videos and enter into the centre of a digital experience that talks about Puglia as a place of excellence to explore, taste and book!
Presentation by Pugliapromozione… Read more »
What effect does serving food on small or red or round plates have? Why do we consume 35% more food when we eat with another person and 75% more when there are three of us?
"Gastrophysics" is the new field of knowledge opened up by Professor Charles Spence, which combines disciplines such as science, neuroscience, psychology and design. Using his two decades of research on the extraordinary connections between our senses, he shows how we can create more tasty, exciting, healthy and memorable culinary experiences. Above all, in order to get the most out of every meal, we must think not only of what is in our mouth, but also what is in our mind.
Spence has explored every sense and different types of meals to show dozens of ways in which the elements "outside the plate" influence our food experiences: the weight of the cutlery, the position of food on the plate, the background music and more. He reveals to us how food companies and the best restaurants in the world create cutting-edge technologies to do this, and how this can transform the way we will eat in the future.
Whether you are at home or in a restaurant, eating alone or with friends, Gastrophysics discovers the hidden ingredients at our disposal that can change the way we eat and the way we live.
For the choice of a museum or of a cultural experience, online content and digital reputation are also factors that define expectations and influence the choices of potential visitors.
It therefore becomes particularly important to understand what the digital positioning of each cultural attraction is and open a window on this dimension with the goal of….. Read more »
How food traceability is increasingly becoming a product and territorial marketing tool, thanks to the standards that are emerging, from the QRCODE to the blockchain… Read more »
Today, the customer journey is increasingly fragmented and differentiated and, for any activity, it is essential to identify and develop its competitive advantages and bring the customer personas into focus, in order to understand how to use online and offline channels in a strategic way.
Enrico Marchetto, Veronica Gentili and Alessandra Farabegoli will conduct an excursus….. Read more »
Today as never before, hotels’ technology and automation make a difference.
Find out how the simple adoption of certain tools can make hotel’s communication much more efficient.
Presentation by Oscar WiFi.. Read more »
The trasformation of Destination Florence Convention and Visitors Bureau from promoting the destination to attract conferences and events, to a recongnized DMO.
The Director Carlotta Ferrari tells the story about how you can become a destination management model and a succesful case history.
Presentation by Destination Florence Convention and Visitors Bureau… Read more »
Your perfect equation: guest satisfaction, reputation and revenue.
We will consider the roll of people (High Touch) and technology (High Tech) to create happier guests, who come back, become your true ambassadors and improve the brand value – and therefore your ADR – through strong word of mouth.
Simplify the complexity of hotel operations and become….. Read more »
In the last decades the travel industry has changed with unprecedented speed; in this context it is fundamental to understand the software tools at the base of modern hotel management and to analyze how these should be used in order to automate and simplify hotel business processes.
Slope’s Product Presentation… Read more »
What challenges does smart tourism face in cultural destinations?
What role do the new technologies play in processes aimed at highlighting the value of cultural heritage and sustainable development of cultural destinations?
How can they facilitate creativity and innovative tourism experiences?
How do they facilitate access and/or delocalisation of tourist flows towards minor itineraries?
How can marketing, communication and intermediation be revolutionised?
What are the innovative tools for monitoring and managing tourist flows?
The panel of experts aims to outline the challenges and developmental scenarios of smart tourism in cultural destinations, by identifying the potential, the limits, the challenges and the business opportunities for the various players.
Intro | Moderator
Mariapina Trunfio Università degli Studi di Napoli Parthenope
Sebastian Frankenberger Linz – European Capital of Smart Tourism 2019
Andrea Cusumano Città di Palermo – Capitale Italiana della Cultura 2018
Adele Magnelli ETT S.p.A.
Antonello Colonna is a Chef, visionary, hotelier and philosopher. He has made his bond with the territory his strong point, and hospitality the cornerstone of the relationship with the customer.
Typical Roman ingredients and an international approach have led the chef to create the "Panzanella" by Colonna, the first recipe in the world to be certified….. Read more »
Today, when choosing an accommodation facility, travellers rely upon various indicators and often a combination of them: reputation, category and price are the most important, but they focus even more on seeking specific services to satisfy their needs and the type of journey they are going to embark upon.
What role does the hotel classification system….. Read more »
Planning a programmatic advertising campaign offers the advantage to optimize digital investments, reach – via the power of data – the right users (both online and offline), control the exposure frequency of the ad.
In this workshop we will see how to build a programmatic campaign integrated in mobile and Out Of Home altogether.
We will….. Read more »
Will increasingly smart payments, quick as the blink of an eye, managed by our trusted stores, in wallet mode and by mobile, soon make the current payment circuits and POS technology obsolete and make cash unacceptable even for small amounts?
China is driving this “evolution” with Alipay and WeChat Pay, where 32% of consumers already use these systems for their travel abroad with significant growth rates also in the adoption of digital payments by merchants.
The penalty is the loss of important incomes and market shares.
The fintech global race has begun.
What can we catch sight of on the horizon and who will earn themselves the podium?
But above all, how is the travel industry equipping the travel sector for this change in Italy?
How will the use of these systems affect the final cost price of the rooms?
We are talking about it with some of the main protagonists on the international fintech scene.
The digital world has changed the spread of word to mouth and has impacted reputations. This is a very well-known phenomenon in the hospitality industry.
In the restaurant business, the same phenomenon came later, chronologically speaking, but it was quantitatively much broader.
What are the similarities and what are the differences between the two sectors? Does….. Read more »
Common problems and a few strategic solutions.
New trends in hotel bookings and contracts imposed by credit card companies can make us lose a lot of time and money.
The presence of "ghost" OTAs in metasearches, positioned at rates far below the ethical parity rate, creates a commission war that hotels can’t afford to take part….. Read more »
JobValet is a digital recruitment platform for staff in the hospitality sector and a bridge between supply and demand.
It is the only platform in the industry that is based on an algorithm to identify the best resources available, and currently has more than 37,000 registered candidates and 500 client companies, including the best hotels and….. Read more »
The potential and the tools are there and are available to companies to increase sales and brand awareness, thanks to food and wine tourism.
.. Read more »
Do you need Book on Google?
What do you know about Booking.Basic?
Why do your cancellations are increasing?
Bookassist answers these and other questions!
Presentation by Bookassist.. Read more »
Presenting the smart museum as a result of the fusion between creativity, new technologies and managerial innovation processes.
The opening speech was by Arvin Sanjeeev, winner of the 2018 Playable Museum Award at the Marino Marini Museum in Florence, followed by Fabio Viola with Gaming and Museums: the Taranto Case, Riccardo Napolitano: the HoloLenses and Sergio Riolo Il Cartastorie from the Banco di Napoli Archives.
Arvind Sanjeev Playable Museum Award 2018 Museo Marino Marini Firenze
Intro & Moderator:
Patrizia Asproni Fondazione Museo Marino Marini di Firenze
Fabio Viola TuoMuseo
Riccardo Napolitano arm23
Sergio Riolo ilCartastorie | Museo dell’Archivio Storico del Banco di Napoli
Changes in demand, new technological challenges and variations in regulations are changing the delicate balance between food and beverages and the management of accommodation capacity.
What opportunities are opening up for hoteliers who also offer their customers a catering service inside their hotel?.. Read more »
Food is becoming increasingly mobile, fluid, and liquid – just like the communication strategies used to promote and sell it. From simply being a product to be placed, the focus has shifted more and more to "customer service" as an added value, gradually evolving into the idea of "experience".
This means that to sell a culinary….. Read more »
The modification and broadening of the definition of online booking in the EU Directive on packages, in light of the first practical implementation of the Commission’s directions.
.. Read more »
Le Cesarine is an innovative start-up company, established in 2014, to develop and promote the Gastronomic Cultural Association of the same name, founded in 2004 in Bologna.
The Association is the first national network of domestic cooks, certified to represent the true traditional cuisine of their own town, who welcome food connoisseurs from all over the….. Read more »
What would happen if in the future hotels provided a mobile, relocated and fully automated service?
How and where could we recover the human relationship and the territorial characterisation?
What if they became a fun place to relax, work, reorganise your time and, even if you stayed there for just one night, they were the set of a fairy tale, an eco-sustainable nest that exploits the motion of the tides or a peripheral oasis of a big city?
And this all in the name of respect for the delicate urban and natural ecosystem, in search of the perfect human psycho-physical balance.
Just a moment, though… what if all this is already happening?
Stefano Mereu Human Company
Marc Sampietro The Student Hotels Group
Sofia Gioia Vedani Planetaria Hotels
Ralph A. Riffeser Cavallino Bianco Family Spa Grand Hotel
Peter Palicz KiVi Hotel Budapest
Steve Lee Aprilli Design Studio
Giancarlo Zema Giancarlo Zema Design Group
Valentina Sumini MIT Massachusetts Institute of Technology
So-called stimulating but not always positive international experiences have shown that so-called "Smart technologies" are a necessary condition for the creation of a Smart Destination, but they need to proceed at the same pace as Smart Governance and Smart People.
This session proposes a dialogue on this topic, focusing the attention both on enabling technological factors….. Read more »
What does a tourism start-up company really need when moves from the idea stage to the market?
What are the difficulties it faces and what help does it need?
It is the Tourism Start-up Association that will be telling us about it and, on the occasion of BTO11 | Right here, right now STARTUP SCHOOL, will….. Read more »
How the integration between territorial destinations and digital and innovative start-up companies can build a smart tourism product.
The goal of the integrated system is to intercept a demand for tourism, based on the variables of well-being and sport, that can provide positive results in terms of new market segments and, at the same time, offer….. Read more »
Digital solutions for the promotion of Italian tourist destinations in China, visibility for brands, companies and accommodation facilities wishing to enter the Chinese market, direct purchase, also from China, of tourist services payable by mobile payment.
The Vento d’Italia case: the WeChat platform for welcoming Chinese tourists… Read more »
A far cry from that Italy that still talks about seasonal adjustment at conferences, as if it were an ever-valid mantra for gathering the consensus of tour operators, there are companies and governments that invest to make the management of the territory (and, consequently, of tourism) increasingly efficient.
Cameras that recognize micro-expressions, in order to understand….. Read more »
“Non voglio mica la luna” (I’m not asking for the moon) is a web series in six episodes that tells the story of the turbulent and funny eve of the wedding of Sibilla, from the Marche region and Tom, an Englishman.
How to help the Marche region attract marriages from abroad?
Film storytelling distributed via web….. Read more »