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BTO 2020 | TRAVEL ONLIFE
DAY ONE - WEDNESDAY 12 FEBRUARY 2020

 09:00
 10:00
 11:00
 12:00

“Tradition is a successful innovation”

Starting with a quote by Oscar Wilde, we will tackle the topic of the link between tradition and innovation for chefs….. Read more »

Stefano Mosca Ente Fiera Nazionale del Tartufo Bianco d’Alba
Paolo Vizzari Narratore gastronomico
Carlotta Perilli Ristorante [bu:r]
Nadia Afragola Giornalista, Copywriter, Social Media Manager, Digital Pr, Content Creator
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 14:00
 15:00
 16:00
 17:00

BTO 2020 | TRAVEL ONLIFE
DAY TWO - THURSDAY 13 FEBRUARY 2020


 09:00
 10:00
 11:00
 12:00
 14:00

The immaterial experience of art and digitisation. Opportunities for tourism operators

The process of digitising the cultural heritage of Italian cities and museums is a great opportunity to build innovative itineraries and…..

Nicola Bellini Scuola Superiore Sant'Anna, Pisa
Benedetta Masolini SPACE SPA
Marcello Carrozzino Scuola Superiore Sant’Anna
Gian Paolo Rossi Università degli Studi di Milano
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 15:00
 16:00

Transforming Destination Marketing through user-generated content: From MyHelsinki to Crowdriff, increasingly creative and visual proposals

Personalisation and peer-to-peer approach: travellers today are increasingly influenced by user-generated content, considered more authoritative and empathetic than official sources.
57%…..

Vappu Manty MyHelsinki
Adam Lacombe Crowdriff
Elia Frapolli Elia Frapolli Consulenza e Turismo
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