Ouverture BTO11 | Right here, right now
The scientific program of BTO11 will offer more than 100 events. Discover in advance some of them and come back to visit us!
Ouverture BTO11 | Right here, right now
“Man can only think what he can say” (Epicurus).
The questions are only apparently trivial, while the theme is central.
If you are not definable and you are not measurable, you risk being non-existent… Read more »
How to identify KPIs in your data analytics and read them as insights, then make decisions based on them… Read more »
Using technological platforms connected to all major comparators – Trivago; TripAdvisor; Google Hotel Ads; Skyscanner; Kayak etc. – this can provide a complete overview of the market and the pros and cons of any meta-motor. Useful tips for hoteliers… Read more »
How to identify your typical customer and build a coherent and effective content marketing strategy, to be developed in the most appropriate formats and channels… Read more »
Demonstrating, also through the use of concrete cases, that AI is a valid support for getting to know and predicting the behaviour of tourists (behavioural knowledge), optimising customer service and developing conversational commerce systems… Read more »
Research is becoming increasingly vertical and metasearch engine campaigns are starting to become accessible to the majority.
How do you rethink your own adv keywords strategy in light of this and which differences need to be taken into consideration? What is most useful?.. Read more »
Conversational AI, such as chatbots and voice user interface (VUI), may not be yet perfect technologies but they are definitely more than real and, even more important, they are constantly perfecting and they are learning from us… humans.
Big firms like Google and Amazon are also betting tons of billions on them.
Could these new channels become the preferred way for hotel guests to address questions, give commands, share complains and even making reservations?
Could be the beginning of a new interdisciplinary digital ecosystem where CRM, sales, marketing, social media and the product development itself will merge?
Some international hotel chains have already invested time, money and resources on it and they will share outcomes and findings.
The usual appointment with the Governance of Destinazione Toscana (Destination Tuscany)..
On 13 November last year, TripAdvisor announced a raft of new features internationally and in 28 languages.
The world’s leading travel portal is changing face and bringing in new functions, in what is much more than a simple restyling.
Gianluigi aka @insopportabile Beta Tester TripAdvisor
The method for optimising the rate of conversion of a website by managing the 5 phases of the purchasing process.
The website taken apart, revolutionised and rewritten.
The Showcase Website is dead… long live the Conversion Website… Read more »
The growing role of technologies in Hotels.
The problem of choice in the face of a market that offers more and more technological solutions.
Aspects to consider, comparison metrics, exchange of information between systems, new trends.
In-depth analysis with the main players involved.
SEO auditing, SEO+UX, SEO landing pages/mobile SEO.
More advanced tools. After an introduction by Luca Bove on Google Maps marketing for Hotels, Marco Volpe will talk about how to do Search Engine Optimisation for tourism, which goes far beyond title, meta and link building.
In order to intercept the conscious demand of a potential guest, you….. Read more »
Technical training and learning systems, the digital revolution in the continuous development of skills.
Innovative training and promotion models, including e-learning, blended learning, bite-size training with focus on embracing new markets.
Presenting a continuous training model for employees of companies in the sector capable of contributing to the innovation of processes and products; promoting collaboration between….. Read more »
How do I plan a digital marketing budget for a hotel, looking for the best balance between OTA and direct marketing? Models for tracking digital performance for hotels.. Read more »
In a world where travelers are more and more sophisticated and informed, it is important that your hotel focus its attention to the guest.
Take part in the SiteMinder discussion to understand what your customers want and the strategies you can use to get closer to them.
SiteMinder’s Product presentation.. Read more »
Voyager HQ from New York is one of the special guests of BTO11: their mission is to putting start-up companies in contact with business partners and investors, with the goal of creating value in travel.
This slot represents an opportunity to compare innovation ecosystems.
In the aftermath of the Marriot Starwood data theft, this is an increasingly hot and interesting topic… Read more »
One of every two users chooses their hotel on their mobile and is also learning to purchase their holiday on their mobile, the performance of which is now excellent.
That’s why we must never lower our guard, especially at this moment in time.
Starting with the data from the Bookassist observatory and with the contribution of Travel Tripper, it is clear that the perfect time to invest is now.
VIP influencer, brand ambassador or, simply, normal people?
Communities or single content producers?
How to identify the right people in order to give a voice, a body and a soul to tourist brands, influence consumption choices and improve turnover.
Strategies, metrics, budgets and measurement tools for approaching marketing influencers with method and discipline… Read more »
Paolo Grigolli and Pietro Beritelli – Why a Destination Strategy? The Trentino case
Luca D’ Angelo – From flows to design experience: the creation of the Paganella Bike Destination.
Sabrina Pesarini – From the product to the content to the customer: Trentino’s digital strategy… Read more »
A Keynote by Roberta Garibaldi on a set of case histories collected around the world, from New Zealand to Argentina.
With examples of the application of VR, robotics, holograms, biometrics, chatbots, … at food tourism locations… Read more »
Properties management for short periods its complex and takes huge efforts an Labour, espycially because of the high guests rotation and all the burocracy attempts, the results that needs hope cost of management and time efforts.
OK HOME is an innovative system ,the only system who can remotely control your property without any fisical human presence….. Read more »
After an introduction by Luca Bove on Google Maps Marketing for Tourist Destinations, Alessandro Binello will talk about Search Engines for Destinations: tips and strategies to optimise presence and mistakes to avoid… Read more »
Whether it is a goal to strive for or an activity that has already been launched, the non-hotel accommodation entrepreneur must consider certain factors in order to deal with an increasingly competitive market… Read more »
What happens if you publish or purchase fake reviews? Ruling by the Court of Lecce confirms that this action amounts to a criminal offence. Let’s do some summing up… Read more »
What effect does serving food on small or red or round plates have? Why do we consume 35% more food when we eat with another person and 75% more when there are three of us?
"Gastrophysics" is the new field of knowledge opened up by Professor Charles Spence, which combines disciplines such as science, neuroscience, psychology and design. Using his two decades of research on the extraordinary connections between our senses, he shows how we can create more tasty, exciting, healthy and memorable culinary experiences. Above all, in order to get the most out of every meal, we must think not only of what is in our mouth, but also what is in our mind.
Spence has explored every sense and different types of meals to show dozens of ways in which the elements "outside the plate" influence our food experiences: the weight of the cutlery, the position of food on the plate, the background music and more. He reveals to us how food companies and the best restaurants in the world create cutting-edge technologies to do this, and how this can transform the way we will eat in the future.
Whether you are at home or in a restaurant, eating alone or with friends, Gastrophysics discovers the hidden ingredients at our disposal that can change the way we eat and the way we live.
From email marketing to Facebook & Instagram marketing… Read more »
Your perfect equation: guest satisfaction, reputation and revenue.
We will consider the roll of people (High Touch) and technology (High Tech) to create happier guests, who come back, become your true ambassadors and improve the brand value – and therefore your ADR – through strong word of mouth.
Simplify the complexity of hotel operations and become….. Read more »
Planning a programmatic advertising campaign offers the advantage to optimize digital investments, reach – via the power of data – the right users (both online and offline), control the exposure frequency of the ad.
In this workshop we will see how to build a programmatic campaign integrated in mobile and Out Of Home altogether.
We will….. Read more »
The modification and broadening of the definition of online booking in the EU Directive on packages, in light of the first practical implementation of the Commission’s directions… Read more »
JobValet is a digital recruitment platform for staff in the hospitality sector and a bridge between supply and demand.
It is the only platform in the industry that is based on an algorithm to identify the best resources available, and currently has more than 37,000 registered candidates and 500 client companies, including the best hotels and….. Read more »