Interview with Giancarlo Piccirillo

Advisory Board | Food & Wine Tourism

Giancarlo Piccirillo – Project FactorYmpresa Turismo, INVITALIA | Agenzia nazionale per l’attrazione degli investimenti e lo sviluppo d’impresa SpA

In a few lines, from your point of view and based on what you have gathered so far, what are the main developments that you think could be presented at BTO11? So, an invitation for the audience to take part.
An open look towards the future of tourism, a future – and one that already exists in some parts of the world – full of opportunities arising from the development of systems able to render more intelligent the actions of different actors in tourism, such as the destinations, operators and travellers.

In your workgroup, what do you deal with specifically?
I am working on Food Innovation, being the transformations taking place both in the food and wine chain and in the processes of buying and eating food around the world, and on their impact on the world of travel.

Destination, Digital Strategy, Food and Wine Tourism and Hospitality – the main topics of BTO11. Your contribution will be incorporated into the scientific programming schedule. The underlying theme is SMART. Can you help us to break this down from your perspective and with regards to the theme you are handling?
The utilisation of information can radically change Tourism & Travel – enhancing the information produced and gathered in digital environments, being able to significantly improve the tourist experience, the organisation of destinations, the welfare of the communities and the profitability of businesses. In the enormous supply chain producing and marketing food and wine experiences to travellers, the production of innovative services is a global phenomenon already in operation: BTO wants to investigate and present the most advanced points on this innovation and connect these to the Italian tourism industry.