March, 20th and 21st 2019
Florence, Stazione Leopolda
BTO is unique and inimitable. It can be defined as an “event-conference” (whilst also being an expo, a seminar, a debate, entertainment and much more) with a schedule replete with organised events – in 2017 alone, there were 160 – over two days dedicated to operators within the long chain of tourism, and not only receptive, to those responsible for governing tourism throughout the territories, stakeholders and communities, those engaged in the marketing and distribution of tourism products, along with all who study, teach and undertake research.
BTO is the time and place for meetings and exchanges between those with differing experiences having a shared consistency, offered to tour operators (in the broadest sense of the term) who take part in BTO – with entry at a very accessible price – to meet and form relationships with the companies/brands that are protagonists within the different sectors, with institutions, the media and researchers at an international level.