ADVISORY BOARD

The Advisory Board is a group of people who have made themselves available to define the scientific programme of BTO11. A collective work of 50 people, each one sharing its own experience, with the aim of returning a programme up to expectations to the public who will be present the next 20 and 21 March at Stazione Leopolda for the eleventh edition of BTO - Buy Tourism Online.

The Advisory Board have been asked for 3 questions, here below the first answers!

Interview with Gianluca Diegoli

Digital Strategy

In this sense, I believe that, combined with the intelligent, we can convey creative ideas in the areas I described earlier, which utilise technology to improve the perception and palatability of the offering, without making it seem awkward and intrusive – this may well be the key to success for many realities.

Interview with Nicoletta Polliotto

Food & Wine Tourism

The spirit of BTO is clear and transparent. Constantly renewing is the secret ingredient in any successful recipe for companies operating in hospitality. Perhaps this is the only way to go. BTO, with its ever-renewed and innovative pathway, is an excellent example of this.

Interview with Roberta Milano

Food & Wine Tourism

The speed of change in tourism is exponential, as the complexity increases year by year. BTO is an event and also a beacon, for orienting itself in digital transformation – to understand, to study, to develop skills and to learn how to act.

Interview with Roberta Garibaldi

Food & Wine Tourism

Being SMART in the food and wine tourism sector means offering innovative services able to improve not only the tourist’s experience, but also the quality of life of those residing in the tourist destinations and, not least, the profitability of companies operating in the territory.

Interview with Giancarlo Piccirillo

Food & Wine Tourism

An open look towards the future of tourism, a future – and one that already exists in some parts of the world – full of opportunities arising from the development of systems able to render more intelligent the actions of different actors in tourism, such as the destinations, operators and travellers.

Interview with Karin Venneri

Digital Strategy

The aim is to discuss new trends, technologies, tools of the trade, contamination from sectors flanking tourism such as payments, and the many new opportunities for development.

Interview with Antonio Pezzano

Destination

There is the new challenge of conveying the destinations not only in marketing terms (in the sense of communication), but also as a real product (urban planning, management of tourist flows).

Interview with Susanna Mensitieri

Destination

Key trends, cutting-edge innovation, forecasting data, strategies and records that define the future of travel and its industry – BTO11 will be all of this. BTO is an ecosystem that collects, connects and distributes.

Interview with Paolo Grigolli

Digital Strategy

Successful examples and experiences of development within the territory that have tourism as a fundamental component. Areas of post-industrial regeneration, connections between public and private, innovative business models that demonstrate the need to exit the Italian “comfort zone” and take on new projects.

Interview with Rodolfo Baggio

Digital Strategy

The idea is to show how academics and researchers from the tourism world are anticipators of trends and phenomena and how they can provide valuable tools to rationally analyse the various situations whilst avoiding “myths” and “urban legends”.

Interview with Luca Vescovi

Digital Strategy

Today, the hospitality industry has dozens of scientific studies on how to properly manage its digital presence – SMART means putting them into practice.

Interview with Paola Baldacci

Digital Strategy

Innovation in distribution technology systems, in digital communication, in the construction of products presented in a concrete way. Case studies described in simple language. Interviews with central figures of companies. Relevant examples.

Interview with Luca Bove

Digital Strategy

A look towards the market trends that we need to ponder and plan, without forgetting the practical actions to be undertaken immediately to improve the performance of tourism activities.

Interview with Giovanni Liberatore

Destination

Tourism start-ups have a thousand good ideas – do we want to understand them and help them be put into practice? Everyone talks about overtourism as an inescapable cataclysm, but is it really so? These are very important issues for me.

Interview with Stefan Marchioro

Destination

I am in charge of the Destination Management System in support of destinations and businesses in organising and managing the tourist offering, also digitally. To be SMART, it is necessary to be better organised at the level of “Tourist Destinations”!

Interview with Nicola Zoppi

Hospitality

Participating in BTO is necessary given that it is the only event to offer ideas, innovations and updates on the health of tourism whilst facilitating an enjoyable sharing of content that is relevant for the entire sector.

Interview with Alessandro Gualtieri

Hospitality

Being “Smart” means not putting up barriers or resistance but, to the contrary, opening up, dialoguing and sharing. If I had to create a slogan for a hypothetical ad, I would suggest: “knowledge sharing”.

Interview with Giulia Eremita

Digital Strategy

The main innovation consists of a guided and reasoned pathway in line with the interests of the public, mainly in hospitality (including hotel add-ons), governance (tourist agencies, DMOs, transport), tour and experience providers and retailers (especially in the food and wine sector).

Interview with Robi Veltroni

Hospitality

BTO11 sees the return of the Toolbox, a format that allows hoteliers to elaborate on the topics covered, availing of techniques and real training courses, in the main panels dedicated to the hospitality industry.