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Discounted Early Booking rates until 31/12 and Young People for people aged Under 26. Among the new entries: the Tuscany Ticket dedicated to Tuscan companies.

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BTO11 – The Smart Edition


Being “Smart” in tourism means providing innovative digital services that can improve the experience of travellers, the management of destinations, the management and marketing of companies in the sector.

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Toolboxes return to BTO11


This format, which over the years has promoted highly innovative themes for the tourism sector, offers everyone who has always followed them, a generous range of training “nuggets” that can be useful for day-to-day work in the hospitality sector.

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Focus on DIGITAL STRATEGY


From Display & Search marketing, with focus on Metamotors, to Content Marketing, putting the accent more on the strategy than on the channel. You will also find the fundamentals of SEO, Email, Instagram and Facebook Advertising, as well as various moments dedicated to Data Analytics and the study of metrics.

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