Being “Smart” in tourism means providing innovative digital services that can improve the experience of travellers, the management of destinations, the management and marketing of companies in the sector.

This format, which over the years has promoted highly innovative themes for the tourism sector, offers everyone who has always followed them, a generous range of training “nuggets” that can be useful for day-to-day work in the hospitality sector.

The aim is to discuss new trends, technologies, tools of the trade, contamination from sectors flanking tourism such as payments, and the many new opportunities for development.

There is the new challenge of conveying the destinations not only in marketing terms (in the sense of communication), but also as a real product (urban planning, management of tourist flows).