Being “Smart” in tourism means providing innovative digital services that can improve the experience of travellers, the management of destinations, the management and marketing of companies in the sector.

This format, which over the years has promoted highly innovative themes for the tourism sector, offers everyone who has always followed them, a generous range of training “nuggets” that can be useful for day-to-day work in the hospitality sector.

From Display & Search marketing, with focus on Metamotors, to Content Marketing, putting the accent more on the strategy than on the channel. You will also find the fundamentals of SEO, Email, Instagram and Facebook Advertising, as well as various moments dedicated to Data Analytics and the study of metrics.

Our goal at BTO11 | Right here, right now, is not to focus on technology itself, but to investigate technology’s potential to transform supply and demand. Innovations in the field of traceability of blockchain products now make it possible to establish a firm and distinctive link with the territory.

Hotel distribution is increasingly complex: from convergence on metamotors and distribution channels that are increasingly difficult for OTAs to control with loyalty schemes, tariff dumping, and bed banks shifting from B2B to B2C.

The new challenges of Smart Tourism: creating innovative business models for destinations and businesses; integrating participatory planning with forms of e-participation to increase stakeholder engagement; developing experiential platforms of sharing and co-creation of tourist experiences in which the tourist becomes the “visit-actor”; defining new semantic scenarios for the identification of tourist profiles.