Travel 2.0 & Technology Forum

THE PROGRAMME:

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Monday 17th November 2008 – MAIN HALL:
2.30 pm – 3.00 pm Registration

3.30 pm Openings:
Ermanno Bonomi – Manager of Tourism Department TUSCANY REGION

Moderator:
Rodolfo Baggio - Master in Tourism UNIVERSITA’ BOCCONI

Roberto Brenner - GOOGLE ITALIA
Industry Leader Travel&Automotive
Tourism & the Web: reflections for sector professionals

Speakers:
Laura Valerio - EXPEDIA
Director Market Management Northern Italy
The battle of prices on the web is more and more based on competition. Which are the way in order to find the ‘best deal’?

Andrew Morsi - EREVMAX
Erevmax's Co-Founder
he next big evolution in online distribution. How shall we prepare?

Brendan May - IDeaS
European Sales Manager
Strategies and Revenues in the era of 2.0 distribution

Roberto Frua - TRIPADVISOR
Senior Sales Executive
James Dunford Wood - WORLD REVIEWER
World Reviewer's Founder
The way consumers approach the web is changing fast. Can we still ‘influence’ a consumers decision using the tecniques of Web 2.0?

Tommaso Zanzotto - WANDRIAN.COM
Chairman
Consumer choice: Price, Brand or Blog?

Malte Siewert - TRIVAGO
Responsabile delle aree Finanza e Business Development
Social Network as distribution channels. How big will be their influence in the future?

Oswald Lares - TRAVELCLICK
Regional Sales Director, Southern Europe
The future of GDS in the world of Travel 2.0

Neal Watson - HILTON HOTELS
Director Distribution Sales
Some Hotels Chains are reaching results over 60% directly on their website. What this means for online intermediation?

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