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Training Sessions
Tuesday 18 November 2008
Nineteen training events of brief duration and major depth.
This is what the BTO is offering participants on Tuesday 18 November, in parallel with the convention on the congress industry and the pre-fixed appointments.
An extraordinarily rich array of topics!
Click on DISTRIBUTION ROOM to see the topic that will be addressed by the lecturer
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Company | Lecturer | ||
| 09.15 ▶ 10.15 | Aperion.it | Robert Piattelli | ||
| 10.30 ▶ 11.30 | Hotelbox | Franco Grassi - Laura Campisi | ||
| 11.45 ▶ 13.00 | Promofirenze & Enterprise Europe Network | Sabrina Montaguti - Giovanna d'Addamio | ||
| 14.30 ▶ 15.30 | Readytec | Tina Ingaldi | ||
| 15.45 ▶ 16.45 | Provincia di Firenze - Agenzia per il Turismo | Matteo Renzi - Antonio Preiti | ||
| 17.00 ▶ 18.00 | Gestionealbergo | Luca Tassi - Marco Vescovi | ||
Click on WEB ROOM to see the topic that will be addressed by the lecturer
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Company | Lecturer | ||
| 09.15 ▶ 10.15 | Sestante | Massimo Pupita | ||
| 10.30 ▶ 11.30 | Fastbooking | Francis Louis Passerini | ||
| 11.45 ▶ 13.00 | Uplink | Ing. Simone Genovesi | ||
| 14.30 ▶ 15.30 | QNT - Simple Booking | Sergio Farinelli | ||
| 15.45 ▶ 16.45 | Blastness | Andrea Delfini | ||
Click on REVENUE ROOM to see the topic that will be addressed by the lecturer
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Company | Lecturer | ||
| 09.15 ▶ 10.15 | Travelclick | Riccardo Barcellesi | ||
| 10.30 ▶ 11.30 | Ideas | Brendon May | ||
| 11.45 ▶ 13.00 | Rate Tiger | Andrew Morsi | ||
| 14.30 ▶ 15.30 | Hotelsolutions | Paolo Catoni | ||
| 15.45 ▶ 16.45 | IL SOLE 24 ORE | Direttore web marketing | ||
| 17.00 ▶ 18.00 | BTO 2009 | Ermanno Bonomi - Giancarlo Carniani | ||
Click on SOCIAL NETWORK ROOM to see the topic that will be addressed by the lecturer
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Company | Lecturer | ||
| 09.15 ▶ 10.15 | Trivago | Giulia Eremita | ||
| 10.30 ▶ 11.30 | Camera di Commercio & Firenze Tecnologia | Duccio Monsacchi - Andrea Borri - Enrico Bocci | ||
| 11.45 ▶ 13.00 | Nozio University | Francesco Rossi | ||
| 14.30 ▶ 15.30 | Bookingmanager | Pier Paolo Bertali | ||
| 15.45 ▶ 16.45 | Divino | Dott. Fabio Taiti - (presidente Censis) | ||
Click on MAIN HALL to see the topic that will be addressed by the lecturer
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Company | Lecturer | ||
| 14.30 ▶ 15.30 | TripAdvisor | Roberto Frua | ||
| 15.30 ▶ 17.00 | Expedia | Expedia | ||
Tuesday 18 November 2008
DISTRIBUTION ROOM
| APERION.IT Lecturer: Robert Piattelli Training: SEO strategies: the choice of keywords in a web marketing programme, the "long tail" concept applied to the incoming sector |
HOTELBOX.NET
Lecturer: Franco Grassi - Laura Campisi Training: How to select portals and manage sales in the most energy-efficient manner with maximum profit. The world of the portals is in continuous change. More and more structures choose this sales model, with the result that efficiently managing presence in these channels becomes increasingly important and demanding. |
| PROMOFIRENZE & ENTERPRISE EUROPE NETWORK Lecturer: Sabrina Montaguti (Promofirenze) - Giovanna d'Addamio (EACI) Training: EU policies in tourism and cultural heritage development. Round table meeting of Sector Group Tourism and Cultural Heritage - Enterprise Europe Network | READYTEC Lecturer: Tina Ingaldi Training: The new frontiers in hotel management: Integration. An introduction to the new opportunities of hotel management through technological integration. The PMS (Property Management System) becomes the heart and engine of the management activity of hotel structures: booking, invoicing, distribution and yield management all in one single instrument. |
| PROVINCIA DI FIRENZE - AGENZIA PER IL TURISMO Lecturer: Matteo Renzi - Antonio Preiti Training: The new APT's website | GESTIONEALBERGO Lecturer: Luca Tassi - Marco Vescovi Training: Ga Learning 2009: Permanent training centre dedicated to hospitality. |
WEB ROOM
| SESTANTE Lecturer: Massimo Pupita Training: Relational marketing on Internet: "What it is, how it works, how to use it” |
FASTBOOKING Lecturer: Francis Louis Passerini Training: How to get the best from online business: Web - Marketing - Revenue |
| UPLINK Lecturer: Ing. Simone Genovesi Training: De-seasonalising with the Web 2.0 and CRM |
QNT / SIMPLE BOOKING Lecturer: Sergio Farinelli Training: Travel 2.0: Online hotel-positioning strategies |
| BLASTNESS Lecturer: Andrea Delfini Training: The development of the online commercial channel in the hotel sector; decisive factors |
REVENUE ROOM
Click on 
to open the profile of the speaker!
to open the profile of the speaker!| TRAVELCLICK Lecturer: Riccardo Barcellesi Training: The Gds in the era of Travel 2.0 |
IDeaS Lecturer: Brendan May Training: Revenue Management in difficult economic times |
| RATE TIGER Lecturer: Andrew Morsi Training: Best Practice to manage your distribution channels |
HOTELSOLUTIONS Lecturer: Paolo Catoni Training: Pricing dynamics vs. rate management and typological sales |
| IL SOLE 24 ORE Lecturer: Web marketing Director Training: New work tools for online communication. In collaboration with 'Il Sole 24 ore', the Chamber of Commerce and the Bocconi University | PRESENTATION BUY TOURISM ONLINE 2009
Lecturer: Ermanno Bonomi - Giancarlo Carniani Training: Future trends of the Web at the Bto 2009 |
SOCIAL NETWORK ROOM
Click on to open the profile of the speaker!
to open the profile of the speaker!| TRIVAGO Lecturer: Giulia Eremita
Country Manager Trivago Italia Training: How to make a reputation online with a social network? |
CAMERA DI COMMERCIO & FIRENZE TECNOLOGIA
Lecturer: Duccio Monsacchi - Andrea Borri - Enrico Bocci Training: Online reconciliation, methods and case histories |
| NOZIO University
Lecturer: Dott. Francesco Rossi Training: Web 2.0, the new quality gauge |
BOOKINGMANAGER
Lecturer: Pier Paolo Bertelli Training: Camping online - Definition and scenarios of solutions for diversified and continually evolving requirements |
| DIVINO Lecturer: Dott. Fabio Taiti - Manager of CENSIS Training: New perspectives for enoturism in the challenge of online communications: a new language for websites |
MAIN HALL
Click on to open the profile of the speaker!
to open the profile of the speaker!| EXPEDIA Lecturer: EXPEDIA Training: FAQ of the hotels in the forum | TRIPADVISOR Lecturer: Roberto Frua Senior Sales Executive, TripAdvisor Training: FAQ of the hotels in the forum |
Espositori e Relatori Training Session al BTO - Buy Tourism Online
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© 2008 Florence Promhotels - BTO - Buy Tourism Online Secretariat - www.promhotels.it - VAT 01281510485