| [ VERSIONE ITALIANA ] [ SCIENTIFIC COMMITEE '09 ] [ PRESS ROOM ] [ REWIND LIGHT '09 ] [ REWIND '08 ] |
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The programme
ITALIAN language
ENGLISH languageTHE PROGRAMME
DAY ONE (16 November 16th, 2009)
morning session
Main Hall in Stazione Leopolda
morning session
Main Hall in Stazione Leopolda
9.00 am
Event Opening and Welcome Address
Paolo Cocchi – TUSCANY MINISTRY of TOURISM
Vasco Galgani – President of FLORENCE CHAMBER of COMMERCE
Paolo Cocchi – TUSCANY MINISTRY of TOURISM
Vasco Galgani – President of FLORENCE CHAMBER of COMMERCE
9.30 am
Tourism and Web 3.0 (keynote)
Fabio Maria Lazzerini - AMADEUS
Fabio Maria Lazzerini - AMADEUS
10.15 am
Reviews analysis through different models (panel discussion)
Robert Frua - TRIPADVISOR
Rob Paladino - OYSTER HOTEL REVIEWS
Michele Aggiato - ZOOVER
Moderator: Rodolfo Baggio - BOCCONI UNIVERSITY
Robert Frua - TRIPADVISOR
Rob Paladino - OYSTER HOTEL REVIEWS
Michele Aggiato - ZOOVER
Moderator: Rodolfo Baggio - BOCCONI UNIVERSITY
11.30 am
How to monitor your hotel through the Social Media
(showcase and interview)
Morris Sim - BRAND KARMA
Interview: Laura Valerio - EXPEDIA
(showcase and interview)
Morris Sim - BRAND KARMA
Interview: Laura Valerio - EXPEDIA
12.15 pm
New frontier of digital tourism: ideas for new business models during the Tourism 2.0 era (Keynote)
Marco Montemagno - IO REPORTER (SKY)
Marco Montemagno - IO REPORTER (SKY)
Lunch Break
DAY ONE (16 November 16th, 2009)
afternoon session
Main Hall in Stazione Leopolda
afternoon session
Main Hall in Stazione Leopolda
02.00 pm
Disintermediation in the age of Web 2.0 (panel discussion)
Panel one
Marco Baldan - NOZIO
Francis Louis Passerini - FASTBOOKING
Massimo Pupita - SESTANTE
Nicola Seghi – READYTEC
Moderator:
Roberta Milano - MASTER at GENOVA UNIVERSITY & Blogger
Panel one
Marco Baldan - NOZIO
Francis Louis Passerini - FASTBOOKING
Massimo Pupita - SESTANTE
Nicola Seghi – READYTEC
Moderator:
Roberta Milano - MASTER at GENOVA UNIVERSITY & Blogger
02.45 pm
Disintermediation in the age of Web 2.0 (panel discussion)
Panel two
Andrea Delfini - BLASTNESS
Yahya Fetchati - BOOKASSIST
Sergio Farinelli - QNT HOSPITALITY - SIMPLE BOOKING
Federico Picardi - FONDAZIONE SISTEMA TOSCANA
Moderator:
Roberta Milano - MASTER at GENOVA UNIVERSITY & Blogger
Panel two
Andrea Delfini - BLASTNESS
Yahya Fetchati - BOOKASSIST
Sergio Farinelli - QNT HOSPITALITY - SIMPLE BOOKING
Federico Picardi - FONDAZIONE SISTEMA TOSCANA
Moderator:
Roberta Milano - MASTER at GENOVA UNIVERSITY & Blogger
03.30 pm
2010 The year of the guest (Keynote)
Olivier Jager - MARKET METRIX
Interview: Luca Giannini - HENTALPIA
Olivier Jager - MARKET METRIX
Interview: Luca Giannini - HENTALPIA
04.15 pm
Atrapalo challanges public with ‘pay what you like’ deal
(showcase and interview)
Bruno Preda - ATRAPALO
Interview: Sergio Annaratone - EASYCOM
(showcase and interview)
Bruno Preda - ATRAPALO
Interview: Sergio Annaratone - EASYCOM
05.15 pm
Social Network and Tourism: A new form of communication or another bubble (Panel discussion)
Annalisa Ballaira - RELACTIONS
Scott Corey Dunbar - SONESTA COLLECTION
Giovanna Manzi - BEST WESTERN
Maurizio Testa - PRIVATE HOTELIER & WRITER
Moderator:
Giancarlo Carniani - BTO - BUY TOURISM ONLINE
Annalisa Ballaira - RELACTIONS
Scott Corey Dunbar - SONESTA COLLECTION
Giovanna Manzi - BEST WESTERN
Maurizio Testa - PRIVATE HOTELIER & WRITER
Moderator:
Giancarlo Carniani - BTO - BUY TOURISM ONLINE
02.00 pm - 06.00 pm 1st WORKSHOP session
09.00 am - 06.00 pm Training Session
November 16th, 2009
EX3 - Florence, viale Giannotti
BTO Award Ceremony 2009 & WEBTOSCANA Party
EX3 - Florence, viale Giannotti
BTO Award Ceremony 2009 & WEBTOSCANA Party
08.30 pm
Best Innovative Product (Prize by the Scietific Committee)
Best Touristic Blog (Prize by the Public)
Best Touristic Blog (Prize by the Public)
DAY TWO (November 17th, 2009)
morning session
Main Hall in Stazione Leopolda
morning session
Main Hall in Stazione Leopolda
9.00 am
Blogsphere and Tourism: How to interact? (panel discussion)
Emiliano D’Andrea – PAESI ONLINE
Enrico Ferretti – TURISMO & CONSIGLI
Danilo Gasparrini - BABOTEL
Simone Genovesi - UPLINK
Moderator:
Robert Piattelli - APERION.it & Blogger
Emiliano D’Andrea – PAESI ONLINE
Enrico Ferretti – TURISMO & CONSIGLI
Danilo Gasparrini - BABOTEL
Simone Genovesi - UPLINK
Moderator:
Robert Piattelli - APERION.it & Blogger
10.15 am
Tourism & Social (keynote)
Patrick Landman - XOTELS
Bart-Jan LePoole - XOTELS
Patrick Landman - XOTELS
Bart-Jan LePoole - XOTELS
11.30 am
The Impact of Revenue Management Practices on Customers’ Attitudes and Behaviours (keynote)
Rania El Haddad - SURREY UNIVERSITY
Interview: Andrew Morsi - RATE TIGER
Rania El Haddad - SURREY UNIVERSITY
Interview: Andrew Morsi - RATE TIGER
12.15 pm
What people in tourism should know about Viral and Social Media Marketing (panel discussion)
Paolo Iabichino - OGILVYONE
Mirko Pallera - NINJA MARKETING
Elisa Perillo - ZOOPPA
Massimiliano Ventimiglia - H-ART
Moderator:
Mirko Lalli - FONDAZIONE SISTEMA TOSCANA & Blogger
Paolo Iabichino - OGILVYONE
Mirko Pallera - NINJA MARKETING
Elisa Perillo - ZOOPPA
Massimiliano Ventimiglia - H-ART
Moderator:
Mirko Lalli - FONDAZIONE SISTEMA TOSCANA & Blogger
Lunch Break
DAY TWO (17 Novembre 2009)
sessione pomeriggio
Main Hall in Stazione Leopolda
sessione pomeriggio
Main Hall in Stazione Leopolda
02.15 pm
Research of Online data in Italy (keynote)
Simon Carkeek - EYEFORTRAVEL
Simon Carkeek - EYEFORTRAVEL
03.00 pm
How search engines are evolving to cater the demand of increasingly sophisticated users? (panel discussion)
Kristine Marshall - BING TRAVEL
Roberto Brenner - GOOGLE
Lorenzo Montagna - YAHOO!
Moderator:
Mauro Lupi - AD MAIORA
Kristine Marshall - BING TRAVEL
Roberto Brenner - GOOGLE
Lorenzo Montagna - YAHOO!
Moderator:
Mauro Lupi - AD MAIORA
04.15 pm
Connecting with your customer (keynote)
Garry C. Titterton - BRAND STORMING
Interview:
Diana Cora Tenderini - FIRENZE CONVENTION BUREAU
Garry C. Titterton - BRAND STORMING
Interview:
Diana Cora Tenderini - FIRENZE CONVENTION BUREAU
05.15 pm
Will Merchant Models websites become Search Engines? (panel discussion)
Luis Anglada - EXPEDIA
Chris Loughlin - TRAVELZOO
Lucia Carniglia - MOBISSIMO
Michael Simon – HRS
John Ryan - ORBITZ
Moderator:
Tom Jenkins - ETOA European Tour Operators Association
Luis Anglada - EXPEDIA
Chris Loughlin - TRAVELZOO
Lucia Carniglia - MOBISSIMO
Michael Simon – HRS
John Ryan - ORBITZ
Moderator:
Tom Jenkins - ETOA European Tour Operators Association
09.00 am - 01.00 pm 2nd WORKSHOP session
09.00 am - 06.00 pm Training Session
BTO - Buy Tourism Online is a brainchild of Regione Toscana and Florence Chamber of Commerce, who have put their faith in the idea of creating an event which is unique both in Italy and in Europe, where training on matters related to TRAVEL 2.0is at the heart of the whole event.
BTO - Buy Tourism Online is supported by Toscana Promozione and, right from the first edition, has been under the patronage of ENIT.
BTO - Buy Tourism Online distinguishes itself from traditional tourism fairs first of all through its focus on new technologies applied to marketing travel and tourism products, but above all because its main characteristic is that of representing an opportunity for training and spreading awareness of the advantages that new technologies have to offer, in particular to individual entrepreneurs.
BTO - Buy Tourism Online, taking place in Florence inside the Stazione Leopolda, on 16-17 November will comprise work sessions of various lengths and types:
- KEYNOTE: just one speaker will present the topic assigned him/her, using multimedia support. Keynote sessions will have a moderator who will help the keynote speaker to interact with both the audience inside Stazione Leopolda and the online audience connected through the web.
- ROUNDTABLE: speakers debate their subjects with the help of a moderator and answer questions put by the internet-connected audience and the floor
- INTERVIEW: one person is interviewed by the moderator, by the floor in Stazione Leopolda and by the web audience
MAIN SPONSOR  |
WITH THE SUPPORT |
WITH CONTRIBUTION |
ORGANIZING SECRETARIAT |
Un progetto Aperion.it - Web & Seo Agency - Firenze
© 2008/2009 Florence Promhotels - Segreteria Organizzativa di BTO - Buy Tourism Online 2009 - www.promhotels.it - VAT 01281510485
